This is a book by Malcolm Gladwell.
The book is actually a collection of essays by him that have been in the New Yorker Magazine. Truly an interesting group too - probably something for everyone.
There are around 20 essays in the book. Some of my favorites are the essays on: (1)Ron Popeil aka Mr. Ronco - there is more to those infomercial products and the guys behind them than you might think; (2) the ladies who promoted hair dye - where you learn about the famous line "Does she or doesn't she?" and other interesting items; (3)Enron - actually there are two essays featuring it, and it was even weirder there than you might have thought; (4)Solving homelessness - you might never believe this cost effective method until you hear the whole story; (5)Panic and Choking - the kind involved when you are stressed and don't function correctly, and it really made me think about things I have seen/experienced from a new viewpoint; (6) Hiring and Interviewing - actually two essays and really worth considering.
The title comes from one of the essays that was about a very talented dog trainer. Not one of my favorites, but then I never had an unruly dog.
The author has a very fresh and interesting way of presenting things. Many times he is showing readers (without beating them over the head or putting them on the defensive) how wrong the conventional wisdom about things really is. He has a great writing style and is very persuasive.
Of course, the best thing about the book is probably the selection of topics themselves. This is an art form as done here.
This is a very entertaining book, and I think that most if not all readers will learn something useful from it.
HIGHLY RECOMMENDED!!!
The book is actually a collection of essays by him that have been in the New Yorker Magazine. Truly an interesting group too - probably something for everyone.
There are around 20 essays in the book. Some of my favorites are the essays on: (1)Ron Popeil aka Mr. Ronco - there is more to those infomercial products and the guys behind them than you might think; (2) the ladies who promoted hair dye - where you learn about the famous line "Does she or doesn't she?" and other interesting items; (3)Enron - actually there are two essays featuring it, and it was even weirder there than you might have thought; (4)Solving homelessness - you might never believe this cost effective method until you hear the whole story; (5)Panic and Choking - the kind involved when you are stressed and don't function correctly, and it really made me think about things I have seen/experienced from a new viewpoint; (6) Hiring and Interviewing - actually two essays and really worth considering.
The title comes from one of the essays that was about a very talented dog trainer. Not one of my favorites, but then I never had an unruly dog.
The author has a very fresh and interesting way of presenting things. Many times he is showing readers (without beating them over the head or putting them on the defensive) how wrong the conventional wisdom about things really is. He has a great writing style and is very persuasive.
Of course, the best thing about the book is probably the selection of topics themselves. This is an art form as done here.
This is a very entertaining book, and I think that most if not all readers will learn something useful from it.
HIGHLY RECOMMENDED!!!
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